Monday IPDate August 11, 2025

World IP news: from European Union and Brazil

Patent news

European Union: General-purpose AI obligations under the EU AI Act kick in from 2 August 2025

2 August 2025 was an important deadline under the EU AI Act: obligations for providers of general-purpose AI (GPAI) models entered into force, provided the model is placed on the market on or after this date.

Trademark News

Brazil Introduces New Rules on Acquired Distinctiveness in Trademark Registration

Acquired Distinctiveness Will Be Recognized by the Brazilian Patent and Trademark Office (BPTO) Starting November 28, 2025: A New Regulatory Framework for the Registration of Marks Lacking Inherent Distinctiveness.